LegalShield is a subscription-based service providing affordable legal help to individual families, small businesses or commercially licensed drivers.
We Are LegalShield(WALS) is a website service for LegalShield Associates where they can refer prospects to purchase legal services provided by LegalShield. My role was the Lead Designer on the project. The goal of the project was to redesign the website to match our new design aesthetic and improve the functionality of the site to provide a better experience for users.
The goal of the project was to redesign the website to match our new design aesthetic and improve the functionality of the site to provide a better experience for people who want to purchase memberships. This redesign will inform prospective members on all the details of what is included within a LegalShield and IDShield membership as well as directing those prospects through a seamless checkout experience.
This project had a short deadline so to start I began with sketching and wire framing to begin iterating and collecting user feedback simultaneously. Once we received feedback from users we decided it was best to go in a different direction then what was laid out in the original wireframes I was given.
I wanted to make it as easy as possible for prospects to make an educated decision on which product is the best for them, their business, or their family. Many times an associate is walking prospects through this website so it was also imperative to make it easy to navigate through the products and to checkout. It was also up to me to bring a new layout and flow to the design while creating a more modern UI.
The result was a modern website that allows associated to sign up new members quickly and efficiently.